Keyword stuffing refers to the practice of excessively repeating specific keywords or phrases within a piece of content, with the aim of manipulating search engine rankings. This technique used to be more prevalent in the early days of search engine optimization (SEO), when search algorithms were less sophisticated. However, modern search engines have evolved to recognize and penalize keyword stuffing as a spammy tactic. Instead, they prioritize high-quality, relevant content that provides value to users. Therefore, keyword stuffing is generally discouraged, as it can harm a website's credibility and ranking in search results.


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